How do you revolutionarize the ancient world of harps?
Harps are uncool and for dreamy females in long dresses, right? It’s been like that since Marie Antoinette and the like.
They’re unwieldy, impossible to transport or amplify and frankly just look a bit naf on stage.
We abandoned this status quo and created a new place in the world for the harp.
// customer research // proposition design // prototyping & testing // electronics + mechanics + materials + acoustics engineering // CAD design // design for manufacture // batch production // brand + digital design & build // business design // comms strategy // design and manufacturing of various accessories (carrier bag, hard case, flight case, various stands).
Media coverage by various global TV broadcast, music and design magazines.
Awarded the prestigious Red Dot product design award and the delta harp was played centre stage at the FIFA world cup opening ceremony. Partnered with the largest harp manufacturer in the world to upscale global production and distribution.
RESULT: A revolution in an ancient, ultra-conservative and stagnant market - creation of a new instrument category. Widespread adoption by established top musicians across a wide spread of musical genres, as well as young people that would otherwise not have chosen the harp.